The CEO's Guide to Marketing: The Seminar Every Marketer Should Attend Before Their Boss Does
Lonny Kocina, CEO of Media Relations Agency and author of “The CEO’s Guide to Marketing” (available at Amazon). Kocina is a visionary who is passionate about marketing. He believes to be a truly great agency, Media Relations’ professional advice and deliverables must be based on a solid marketing foundation. His book outlines a six-step process called Strategically Aimed Marketing (SAM 6) designed to dramatically increase your marketing results. This process will assure creative people stay focused, on track and doing their best work.